Fusion CX buys VA Platinum to enter Australia

Fusion CX said Sept. 1, 2026 that it acquired VA Platinum, giving the global outsourcing company its first physical presence in Australia and adding offshore staffing and managed workforce services. The deal expands Fusion CX’s portfolio in finance, mortgage, real estate and professional support work.

Why it matters: - Fusion CX now has a physical presence in Australia, a new market for the global customer experience and business process outsourcing company. - The deal adds offshore staffing and managed workforce capabilities to Fusion CX’s service mix. - The acquisition expands Fusion CX in higher-value support work tied to finance, mortgage and real estate services.

What happened: - Fusion CX announced the acquisition of VA Platinum on Sept. 1, 2026. - The acquisition is Fusion CX’s 16th. - The deal gives Fusion CX an established presence in New South Wales, Australia. - VA Platinum was founded in 2017 by Brian Jones. - VA Platinum serves more than 350 clients. - VA Platinum has over 700 revenue-generating employees and an operations team of about 100 professionals. - VA Platinum’s delivery operations are in Cebu and Davao in the Philippines. - VA Platinum generates about US$12 million in annual revenue in 2026.

The details: - VA Platinum provides dedicated, full-time offshore professionals across finance and accounting, mortgage broking, financial planning, lending, bookkeeping, legal and conveyancing, real estate and other business support functions. - Fusion CX said the acquisition combines VA Platinum’s Australian market expertise and specialist workforce model with Fusion CX’s global scale and offshore delivery experience. - The company said the deal broadens Fusion CX’s service portfolio across finance and accounting BPO, mortgage and real estate BPO, and specialized professional support services. - Fusion CX is headquartered in Kolkata, India, and Atlanta, USA. - Fusion CX serves clients in telecom and utilities, BFSI, healthcare, retail and high-tech. - Fusion CX’s AI arm, Omind, provides generative AI-powered automation and intelligent CX technology, along with AI data infrastructure services for specialized AI labs and robotics companies. - More information is available in Fusion CX’s announcement, Omind and VA Platinum’s website.

Between the lines: - The acquisition gives Fusion CX a faster path into Australia than building a local operation from scratch. - VA Platinum adds a customer base and operating model already tuned to Australian small and mid-sized businesses. - The move also shows Fusion CX leaning further into offshore staffing, not just traditional CX and BPO services.

What's next: - Fusion CX will integrate VA Platinum into its broader global platform. - Brian Jones and the VA Platinum team are joining Fusion CX. - Fusion CX is likely to use the new Australia footprint to pursue more clients in financial services and related professional sectors.

The bottom line: - Fusion CX bought immediate market access, local expertise and a deeper staffing platform in one deal.